Aysegul spends her career shaping cultural landmarks, luxury resorts and urban lifestyle destinations. Her work bridges concept design to brand identity.

After working with acclaimed studios and creative collaborators, she joined Ennismore, where she now helps define design across a diverse portfolio of lifestyle and resort brands.

Over the past two years, Aysegul has played a key role in reimagining Rixos within its All-Inclusive platform by leading brand-restructuring efforts through immersive programming and purposeful design. Her work with icons such as SLS, Delano, Hyde, Morgans reflects a deep commitment to translating bold brand stories into seamless guest experiences.