Daniel Mitchell is a British creative director born in Newcastle, England. He is the Chief Creative Officer of Potato Head and co-founder of Space Available, a circular design company creating tools for wellbeing – serving both people and the planet.

Mitchell began his career in London, where he co-founded the influential concept store LN-CC, before relocating to Bali in 2014 to launch the record label Island of the Gods, a platform bridging Indonesian culture with contemporary global sound. Soon after, he joined Potato Head as Creative Director, where he has since played a key role in transforming the brand into a globally recognized hub for cultural and regenerative innovation.

Spanning art, architecture, music, and design, Mitchell’s work focuses on circular systems, biomaterials, and waste transformation – creating objects, and environments that reconnect people to nature.