Verena Haller is Global Head of Design & Creative Services at The Lifestyle Group, Hyatt. She brings a wealth of experience having served as Chief Design Officer at Standard International, shaping the design, brand vision, and guest experience of The Standard, The StandardX, and The Manner hotels expanding across the globe.

She originally started her career in Europe, working in multiple architectural offices, honing her skills before joining Skidmore Owings & Merrill’s Interior Design department. There, she refined her international knowledge and experience, as well as her hospitality and design skills.

Verena has made significant contributions to lauded brands such as The W, Four Seasons, Equinox Hotels, and James Hotels. Her role as EVP of Architecture & Design with Ian Schrager was instrumental in the opening of various Edition