Nort Janssen is the CEO of The Longevity Suite Asia, based in Singapore, where he leads the expansion of one of Europe’s most established longevity and wellness clinic chains into the APAC region. With 36 locations across Europe, The Longevity Suite is redefining preventative health and performance optimisation, and Nort is spearheading its next chapter through the launch of the brand’s APAC flagship in Fort Canning Park, Singapore. The flagship will open as part of the Private Membership club Madison House located within luxury boutique METT Hotel by Sunset Hospitality, representing a new approach to integrating longevity and preventative wellness into premium hospitality environments.

An entrepreneur at heart, Nort brings a strong combination of corporate experience, technology, and brand-building expertise to the wellness and longevity space. He previously founded several ventures, including one of the Europe’s pioneering beauty discovery platforms, and Beauty Brains, an early AI-driven marketing platform focused on campaign optimisation for beauty and wellness brands. These experiences shaped his understanding of consumer behaviour, personalisation, and the role of data in building meaningful health and wellness experiences.

Before moving into entrepreneurship, Nort built an international career at Procter & Gamble, where he developed a solid foundation in global strategy, brand leadership, and operational excellence. He later chose to leave corporate life to focus on founding and scaling businesses at the intersection of health, technology, and experience.

Beyond his executive role, Nort is an active mentor to emerging startups and serves on multiple advisory boards. He holds an MBA from the University of Groningen, The Netherlands. Nort is passionate about longevity and its ability to help people live longer, healthier lives, with a focus on making science-led, preventative approaches practical and relevant in everyday life.