Gabriele’s career path initially followed the classic “cursus honorum”: a solid foundation in economic studies, followed by his first professional experience in a consulting firm, and then a gradual but determined involvement in the family business. This structured journey soon evolved into a more creative and entrepreneurial direction.

A shared vision and mutual curiosity between Gabriele and Emanuele Garosci – creative entrepreneur and owner of both Now (Milan) and Palazzina-G (Venice) – led to the creation of a joint venture that marked the beginning of the G-Rough project in 2014. The collaboration combined strategic thinking and artistic experimentation, setting the tone for a new concept of hospitality rooted in authenticity, design, and cultural storytelling.

After the initial kick-off, Gabriele continued the project independently, personally overseeing the restoration, interior design, and furnishing process of the Roman property. The result was G-Rough, launched in early 2015 under the slogan “Questa Casa non è un Albergo” – a place that redefined the idea of home within a hotel.

In 2019, Gabriele embarked on a new adventure in southern Italy, transforming his friend Francesco Petrucci’s family palazzo in Puglia into Palazzo Daniele, a project that blended heritage and contemporary art. The hotel received international acclaim, being named Best Hotel in Europe shortly after its opening.

Building on this success, Gabriele founded GSC, a creative and development studio dedicated to shaping the next generation of hospitality projects. Through GSC, he is currently developing a series of distinctive properties across Italy: Casa Nardò in Puglia (14 rooms, restaurant, and spa), Eremito Urbano in Palermo (27 rooms and restaurant), Casa Caracalla in Rome (clubhouse, villa, and garden), and a 12-room retreat among the vineyards in Franciacorta. Each project reflects Gabriele’s continued commitment to merging place, design, and emotion into singular experiences that transcend traditional hospitality.

His international outlook also extends beyond Italy, with projects such as Magia de Uma in Bali, further expanding his vision of hospitality into new cultural contexts.

Roma, 2026